Wednesday, April 29, 2009
Braum's Ice Cream and Dairy Stores is a family-owned and operated chain of fast-food restaurants and grocery stores based in Oklahoma City, Oklahoma. It currently has locations in Oklahoma and in parts of Texas, Kansas, Arkansas, and Missouri. As of 2007, there were approximately 280 stores in operation.
The restaurants serve ice cream, hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section featuring dairy products, baked goods, beverages, frozen entrees, meats and produce.
Braum's is noteworthy for its level of vertical integration. Almost all the food products sold at Braum's are processed or manufactured directly by the company; Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres (160 km²), as well as its flagship family dairy farm in Tuttle, Oklahoma. Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.
In order to maintain the freshness of its products, the company does not open stores outside of a 300-mile radius of the home farm in Tuttle.
The restaurants serve ice cream, hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section featuring dairy products, baked goods, beverages, frozen entrees, meats and produce.
Braum's is noteworthy for its level of vertical integration. Almost all the food products sold at Braum's are processed or manufactured directly by the company; Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres (160 km²), as well as its flagship family dairy farm in Tuttle, Oklahoma. Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.
In order to maintain the freshness of its products, the company does not open stores outside of a 300-mile radius of the home farm in Tuttle.
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by kanth @ 3:22 PM
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Wednesday, April 22, 2009
Wells Dairy, Inc is the largest family-owned and managed dairy processor in the United States, based in Le Mars, Iowa. It is the maker of Blue Bunny ice cream.
Well's Dairy is the third largest ice cream maker in the United States with 5 percent market share behind Nestle and Unilever (Ben & Jerry's and Breyers Ice Cream) Wells’ Dairy produces the Blue Bunny brand, along with several private label brands. In addition, Wells’ Dairy is the licensee for Weight Watchers ice cream and frozen novelties. In 2007 and 2008 Wells’ Dairy sold its fluid milk business to Dean Foods and its yogurt facilities to Grupo LALA.
Wells’ Dairy, Inc. produces a multitude of Blue Bunny-branded ice cream flavors and frozen novelty products. The signature Blue Bunny ice cream flavor Bunny Tracks combines chocolate-covered peanuts, peanut butter-filled chocolate bunnies, and ribbons of peanut butter, caramel and fudge in vanilla ice cream. In addition to many other innovative ice cream flavors, Blue Bunny offers seven different varieties of vanilla. Blue Bunny also produces Better-For-You novelties providing low calorie, low carb, fat free or light lines including Sweet Freedom, which has no sugar added.
Well's Dairy is the third largest ice cream maker in the United States with 5 percent market share behind Nestle and Unilever (Ben & Jerry's and Breyers Ice Cream) Wells’ Dairy produces the Blue Bunny brand, along with several private label brands. In addition, Wells’ Dairy is the licensee for Weight Watchers ice cream and frozen novelties. In 2007 and 2008 Wells’ Dairy sold its fluid milk business to Dean Foods and its yogurt facilities to Grupo LALA.
Wells’ Dairy, Inc. produces a multitude of Blue Bunny-branded ice cream flavors and frozen novelty products. The signature Blue Bunny ice cream flavor Bunny Tracks combines chocolate-covered peanuts, peanut butter-filled chocolate bunnies, and ribbons of peanut butter, caramel and fudge in vanilla ice cream. In addition to many other innovative ice cream flavors, Blue Bunny offers seven different varieties of vanilla. Blue Bunny also produces Better-For-You novelties providing low calorie, low carb, fat free or light lines including Sweet Freedom, which has no sugar added.
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by kanth @ 11:43 AM
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