Tuesday, March 25, 2008
Ice cream should have a delicate, attractive color that suggests or is strongly associated with its flavor. Almost all ice creams are slightly colored to give them the shade of the natural product 15% fruit creates only a slight effect on color.
However, most suppliers would contain some color in the fruit to save the processor time i.e. solid pack strawberries contain color. Most colors are of synthetic origin, must be approved, and purchased in liquid or dry form. Solutions can easily become contaminated and therefore must be fresh.
Colors are used in ice cream to create appeal. If used to excess they designate cheapness. The option of shade is dictated by flavor, i.e. red for strawberry, light green for mint, purple for grape, etc.


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