Cream -> Willie's Ice Cream
Willie's Ice Cream
One of the sweetest things
about life in the Caribbean today, is how easy it is to treat
you, to the wonderful taste of Willie’s ice
cream. No matter where you go or you’re almost
sure to be near one of Willie’s 40 ice
cream stores. Willie’s also has a wide
distribution of its pre-packaged containers into all supermarkets,
gas stations, restaurants and also at hotels.
The speed with which Willie’s
has grown in its homeland demonstrates how popular this special
ice cream has become.
Cream began in the year 1986 when Wilbur "Willie"
Balloting started producing his now famous ice cream at his
home with two employees, an ice cream cart and a freezer,
Willie began to produce and sell his unique home made ice
cream, using pure fruit flavors derived from fresh sun ripened
fruit. No artificial colors and flavorings are used. People
just loved it! Willie’s success was not due to major
advertising campaigns, and cute packaging, but simply by the
quality and taste of their super premium, all natural
ice cream. In only five years after starting, Willie’s
became a household name and now are at the forefront of the
ice cream business in the Caribbean.
Willie’s Ice Cream is
now producing its super premium
ice cream in the United States distribution to Willie’s
Ice Cream Stores.In October 1996, Willie Balloting was Trinidad’s
first winner of the Ernst & Young "Entrepreneur of
the Year Award".
Today the company is seeking
to expand and serve the wider regional markets of North America