Monday, March 29, 2010
With help from a massive social network community, Giapo a boutique icecream shop in Auckland has boomed during the downturn and proved critics wrong by blooming in its first year of business.
With his thick Italian accent, owner Gianpaolo Grazioli puts the rapid victory down to the special bond the store has formed with its loyal customers.
The most important thing is that it's a community shop it’s the icecream store of the block. Nothing more or nothing less, he said.
Located in the heart of Auckland on Queen St, next door to the historic Civic Theatre, Giapo has become what Grazioli refers to as a church. But it's a church very much with a social media twist.